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Visual Identity for Career Kraft

CareerKraft is a technology training company that provides an integrated learning experience for high-demand tech skills.

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FORM AND MEANING

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A few of the options from the early sketches.

The requirement was to develop a monogram or an icon for the brand name Career Kraft. I Started by exploring how the letterforms 'C' and 'K' interact when placed next to tech other.

The final form tries to communicate the following:

Craft
The basic shapes are placed together to reinforce the Craft and hands-on aspect of the brand CareerKraft.

Reference from the domain
The basic shapes, a triangle, and a semi-circle are the symbols used in digital and analog electronics to represent a 'diode' and 'AND Gate' and were appropriate for the brand as it operates in training engineers from a similar background.

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